This post presents the top 3 online digital marketing courses for 2023.
- LinkedIn Learning Become a Digital Marketing Specialist Course | Read review
- Udemy Complete Digital Marketing course | Read review
- Coursera Digital Marketing Specialization course | Read review
In the early days of the internet, digital marketing was a specialized skill for a select group of professionals. Today, it is a mainstream practice integrated into nearly every aspect of marketing. From search engines and social media to mobile apps and advertising, organizations of all types use digital marketing techniques.
While it is still a specialized skill, the internet has made it accessible for anyone to learn through self-study, certification courses, or updating existing skills with current trends and tools.
1. LinkedIn Learning Become a Digital Marketing Specialist Course
LinkedIn’s Digital Marketing course at a glance:
- Mode of study: Online video tutorials
- Ideal for: Beginners curious about digital marketing but who aren’t ready to commit to a paid program
- Duration: 20 hours across 11 courses
- Price: Free, with the option of a monthly subscription for more in-depth content
Who is it for?
If you are unfamiliar with digital marketing basics,
this course perfectly introduces the foundational concepts. It is a great starting point for those considering a digital marketing career but is hesitant to invest fully in a paid program. Try it out first before committing to a more comprehensive course.
How does it work?
This foundational course consists of a series of short video lessons, each approximately two hours. The program covers various digital marketing topics, beginning with the fundamental framework and principles. You will learn about the essentials of search engine optimization (SEO), Google Ads, content, and social media marketing, among others. It is intended as a high-level overview rather than an in-depth study of the subjects. However, it provides a good introduction and can help you determine which areas you want to explore further if you decide to continue your education.
LinkedIn Learning is the rebranded version of Lynda, a reputable online training provider acquired by the social media platform LinkedIn in 2015 and rebranded in 2021. The quality of the content is guaranteed, and there is a wide range of additional courses to select from.
How long does it take to complete?
The program includes 20 hours of content spread across 11 courses. Even if you only take the first course, it takes 2 hours and 9 minutes. It’s worth giving it a try!
How much does it cost?
This program is free, but to access more of LinkedIn Learning’s digital marketing courses, you need to subscribe. The subscription fee ranges from $19.99 to $29.99 per month, depending on the payment plan. However, they offer a one-month free trial. With most of the courses being a few hours long, there is plenty of material to explore.
Learn more:
2. Udemy Complete Digital Marketing course
Udemy’s digital marketing course at a glance:
- Mode of study: Online
- Ideal for: Beginners, employees, or small business owners looking to upskill
- Duration: 22.5 hours
- Price: $149.99 (but they regularly offer significant discounts)
Who is it for?
Are you interested in growing your business and understanding the fundamentals of successful digital marketing? This Udemy Digital Marketing course is a cost-effective option for individuals who want to gain expertise in this field. It has been leveraged by renowned companies like Volkswagen, Apple and Eventbrite to help their team stay up-to-date with the latest marketing techniques. Entrepreneurs starting a new venture can also use this comprehensive course to understand how to thrive in this ever-evolving digital business world.
How does it work?
Udemy is the perfect platform for those who want to learn more about digital marketing, as it teaches through doing. With 12 courses focusing on the entire digital marketing lifecycle, from market research to creating a WordPress website, Udemy covers all aspects of the subject. Combining videos with quizzes and checklists, this program gradually builds up your skills while giving you hands-on experience with applying them. With over 600,000 students already enrolled in this top-rated course, Udemy also has many more digital marketing courses available for those looking to gain a deeper understanding of the topic.
How long does it take to complete?
Udemy offers a comprehensive digital marketing course with 22.5 hours of instruction time with downloadable resources and articles to support and assist users in their ‘learn by doing’ experience.
How much does it cost?
Do you need to learn digital marketing quickly, cost-effectively and up-to-date? Udemy’s Digital Marketing Course is the answer! Used by leading companies such as VW, Apple, and Eventbrite, this course will keep your knowledge current with the newest digital marketing strategies. Whether you’re an employee or entrepreneur, you’ll be able to gain a strong understanding of the fundamentals for your business.
Learn more:
3. Coursera Digital Marketing Specialization course
Coursera’s Digital Marketing Specialization course at a glance:
- Mode of study: Online
- Ideal for: Beginners with no prior experience
- Duration: Approximately eight months (or 5 hours a week)
- Price: The Coursera subscription fee is $79 per month
Who is it for?
This course is right for you if you’re looking to sharpen your digital marketing skills but need a larger budget. It covers a wide range of topics, giving you the knowledge and know-how to get started on the right foot.
How does it work?
Are you seeking comprehensive knowledge and digital marketing skills without breaking the bank? Look no further! Coursera’s ‘specializations,’ consisting of multiple combined courses, have it all. The Digital Marketing specialization requires the completion of six courses, with the freedom to take each one individually and at your own pace. So rest assured that if you need a break at any point, you can continue again from where you left off!
Digital marketing is a vital tool for business growth, and this Coursera specialization course can teach you all the skills you need. Throughout the course, you will complete hands-on projects in partnership with industrial supply company Grainger. You’ll gain valuable insight into the skills and processes that employers look for and benefit from gaining certifications along the way. This specialized knowledge and credentialing are invaluable – worth their weight in gold!
How long does it take to complete?
The course on Coursera is recommended to be completed at a pace of 5 hours per week, taking eight months to finish. However, the flexibility of personal deadlines allows you to complete it at your own pace, so you can spend it sooner if desired.
How much does it cost?
The course is advertised as “free enrollment,” but to access the complete program, you must pay the monthly Coursera subscription fee of $79. This amounts to around $360 over the 8-month course duration. However, the subscription also grants access to thousands of other courses, making it a cost-effective option.
Learn more:
- Check out enrolment options
- Read a breakdown of the seven courses in the program
- Explore more digital marketing courses with Coursera