Master social media

• How we define social media
• The value of online communities
• The ultimate goal of social media

Find your focus

• The differences between social media channels
• Why you should focus on one channel
• How to determine which channel you should focus on

Set your goals

• Why we need to track our progress
• How to determine your goals
• What to measure to determine success

Define your style

• How to create your own look and feel for social media
• How to keep your posts consistent
• How to use templates for different content types

Make it visual

• The importance of using visuals in your post
• How to visualize your content ideas
• Tactics to make your post more visual

Color, contrast & clarity

• Why beautiful social media posts matter
• How to design a visual attractive post
• How to leverage the three C's - color, contrast & clarity

Master your videos

• Why people are drawn to video content
• How to use storytelling in your videos
• How to hook your audience in the first three seconds

Tailor your content

• How all channels require different dimensions
• The importance of tailoring your content to each channel
• How to use Magic Resize to tailor your content

Educate, inspire, entertain

• How to come up with new ideas for content
• How to educate, inspire and entertain your audience
• The importance of trying different types of content

Plan ahead

• The importance of creating a content plan
• How to generate content ideas
• How to create a simple social media content plan

Build your community

• The importance of human connection in social media
• Tips for building relationships with your audience
• How to respond to comments effectively

Make your mark

• How to promote your content
• How to leverage all your marketing channels
• How to use small gestures to resonate with your audience