Google Ads Essential Training (2020)

646 students | New release

What you’ll learn

Pay-per-click Advertising
Craft the buyer journey
Researching your keywords
Targeting with keywords
Creating your first google ads campaign
Creating your first advertisement
Advanced advertising tracking
Monitoring your advertisements
Key optimization strategies

by LinkedIn Learning

Course description

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform.

First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance.

Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

About this course

  • This is a paid course
  • You can start 1-month free trial
  • You can earn certificate

by LinkedIn Learning