with Professional Certificate

Facebook Social Media Marketing Professional Certificate by Coursera

Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

4.9 Rating

2,610 students

What you’ll learn

Create and analyze an effective advertising campaign for your target audience 
Create, edit, and troubleshoot ads in Facebook Ads Manager
Create a creative brief that includes the assets for your paid ad 
Establish and manage a social media presence

About this Professional Certificate

Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

Skills you will gain:

  • Performance Advertising
  • Digital Marketing
  • Brand Management
  • Social Media Marketing
  • Social Media Marketing Strategy
  • Content Development
  • Content Management
  • Content Marketing
  • Campaign Management

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Applied Learning Project

These projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Facebook Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins-and-outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.

About this course

Course features

  • Shareable Certificate (Earn a Certificate upon completion)
  • 100% online courses. Start instantly and learn at your own schedule.
  • Flexible Schedule. Set and maintain flexible deadlines.

Course details

  • Beginner Level. No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required.
  • Approx. 7 months to complete. Suggested 2 hours/week
  • English. Subtitles: English, Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, Spanish

What is a Professional Certificate?

Build the Skills to Get Job Ready

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects

Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential

When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

Enjoy a 7-day free trial to Coursera Plus

Access all courses within the Professional Certificate

Watch lectures, try assignments, participate in discussion forums, and more

Learn at your own pace for $49

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Earn a certificate upon completion

Showcase your knowledge on your resume, LinkedIn, or CV

Benefits of Coursera PLUS

Unlimited access to 3,000+ courses, Guided Projects, Specializations, and Professional Certificates. Learn job-relevant skills from 170+ leading universities and companies