What is a brand

• What we mean when we talk about branding
• Why branding matters to you or your business
• How to deliver on your brand promise

Start with purpose

• Why some brands are more successful than others
• How to identify your brand’s purpose
• How to define your brand’s values

Find your tribe

• How to focus on your target audience
• How to understand, and learn from, your audience
• How to earn trust

Add some personality

• How to think about your brand’s personality
• How to plot your personality on a spectrum
• How to find your place among the 12 brand archetypes

Give it a name

• The difference between descriptive, emotive and invented names
• How to brainstorm names for your brand
• A checklist for How to test your brand name

Design your logo

• The different parts that make up a logo
• How to tell your brand’s story with symbology
• Best practices when designing your logo

Find the right font

• How different fonts evoke different emotions
• How to find a font that fits your brand’s personality
• How to choose complementary fonts for your brand

Mind your tone

• What a brand voice is and why and it’s important
• The importance of tailoring your content to each channel

Connect with color

• What emotions we associate with different colors
• The psychology behind brands and colors
• Differentiate your brand from others

Style your imagery

• The importance of brand imagery
• How to match your imagery to your brand personality
• Tips for consistency across brand imagery

Build a Brand Kit

• The importance of consistency when it comes to branding
• Why you need a style guide to be consistent
• How to put a brand kit together in Canva

Evolve your brand

• It takes time to build your brand presence
• Brands should evolve over time
• The importance of following through on your brand promise