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CEO of $9.7 billion beauty empire shares her No. 1 piece of career advice: ‘Take your time, it’s not your enemy’

Sue Nabi’s journey to becoming the CEO of the multibillion-dollar beauty conglomerate Coty was far from an overnight success story. Her career path, which began as a sales representative and eventually led to her role as president at L’Oréal, spans over three decades. It wasn’t until 2020 that she assumed the role of CEO at Coty, the parent company overseeing brands like Covergirl, Kylie Cosmetics, and Tiffany & Co. Nabi, now 55, attributes much of her success to the time and effort it took to reach this pinnacle.


She views the time invested in her career as a crucial factor in her achievement of running a company with a market capitalization of $9.68 billion as of Friday afternoon. During a recent interview on LinkedIn’s “The Path” podcast, Nabi shared her perspective, stating, “What takes time is respected by time,” emphasizing the importance of not rushing towards overnight success.


Nabi draws an analogy to the world of work or academia. If you race through a project, eager to complete it as quickly as possible, you may miss opportunities to correct errors and enhance your work. Nabi cautions against the pursuit of “overnight success,” as it can lead to such pitfalls. Taking your time, she advises, can result in a project executed with greater precision and a greater sense of accomplishment. “Time,” she affirms, “is not your enemy.”


Interestingly, time plays a significant role in one’s overall happiness and fulfillment, both in one’s career and personal life. James Wallman, a trend forecaster and author of “Time and How To Spend It,” suggests asking seven key questions to determine what activities are truly worth your time and energy:

  1. Does it leave you with a story?
  2. Does it change you?
  3. Does it allow you to unplug?
  4. Does it improve your relationships?
  5. Does it feel challenging?
  6. Does it make you feel a sense of awe?
  7. Does it improve your social status?



Wallman emphasizes that having free time is not enough to improve one’s quality of life; it’s essential to know how to use it effectively. For Nabi, the first question, “Does it leave you with a story?” holds particular significance. She believes in infusing her work with meaningful stories, drawing inspiration from seminal moments in her life and integrating them into her career. As she puts it, “Every choice you’ve made in the past has contributed to where you are today.”


Source: cnbc.com

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