KUALA LUMPUR, MALAYSIA - JUNE 20: An Apple Inc. logo seen outside the new Apple store at the Tun Razak Exchange (TRX) on June 20, 2024, in Kuala Lumpur, Malaysia. Apple’s first retail location in Malaysia’s capital, Kuala Lumpur, officially opens on June 22, 2024, at The Exchange TRX, offering a full lineup of products and services, support from over 160 team members, and sessions with local creatives, marking its sixth store in Southeast Asia and further expanding its presence in the region. (Photo by Annice Lyn/Getty Images)
Cupertino, California – May 25, 2025 — Apple is reportedly working on a revolutionary pair of AI-integrated smart glasses, aiming to redefine the wearable tech space and go head-to-head with industry giants Meta and Google, according to a new report by Entrepreneur.
The new wearable, reportedly in the early stages of development, will build on the momentum of Apple’s spatial computing ambitions. Unlike the high-powered and expensive Vision Pro, these glasses are said to be sleek, everyday wearables that blend fashion with function.
Apple’s move arrives amid a fierce arms race in AR and AI wearables. Meta, through its partnership with Ray-Ban, recently launched its second-generation smart glasses featuring Meta AI and real-time video capabilities. Google, which pioneered smart glasses over a decade ago with the ill-fated Google Glass, is also rumored to be rebooting its strategy with more refined AR and AI capabilities.
Apple’s push into smart glasses is not just about hardware. The broader shift toward spatial computing—interacting with digital content in 3D space—has become a defining vision for the company.
Combined with advances in on-device AI processing through chips like the M-series and custom neural engines, Apple is uniquely positioned to deliver private, efficient, and fast AI experiences directly on wearables—without relying heavily on cloud processing.
This is especially relevant amid rising concerns about data privacy, latency, and dependence on internet connectivity. A pair of Apple glasses with offline, real-time AI functionality could be a game-changer.
Ben Bajarin, CEO of Creative Strategies, commented on the development: “Apple’s entry into the smart glasses space with AI at the center aligns perfectly with their long-term vision. They’re not just chasing hardware trends—they’re reshaping how we interact with technology altogether.”
Tech analyst Carolina Milanesi echoed similar thoughts: “It’s not about competing with Meta’s glasses as they are today—it’s about creating the next platform for personal computing, one that could eventually replace the iPhone.”
There is no official release timeline yet, but given Apple’s methodical approach, we may see early developer kits or concept teasers within the next 18–24 months. If the Vision Pro was Apple’s moonshot for immersive AR, these smart glasses could be their play for mass-market adoption.
In a world increasingly driven by AI and ambient computing, Apple’s upcoming glasses may not just be another gadget—they could redefine the very way we see and interact with our digital surroundings.
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