ONLINE COURSE
Improve Your Digital Marketing Skills
Enhance your digital marketing expertise by diving deeper into best practices for social media, SEO, and content marketing.
15 courses | 25 hours of content
320,674 students
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What you’ll learn
Course description
Enhance your digital marketing expertise by diving deeper into best practices for social media, SEO, and content marketing.
- Learn in-demand social media, SEO, and content marketing skills.
- Enhance your learning with hands-on exercise files.
- Test your knowledge with practice quizzes.
15 Courses - Complete courses to become a digital marketing specialist
1. Online Marketing Foundations
Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email and display.
2. Content Marketing Foundations
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
3. Google Ads Essential Training
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
4. Mobile Marketing Foundations
Keep up with the pace of mobile in your marketing. Learn how to prep your website and emails for mobile visitors, optimize mobile transactions, advertise on mobile, and much more.
5. SEO Foundations
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
6. SEO: Keyword Strategy
Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO).
7. Advertising on Facebook
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
8. Social Media Marketing: Managing Online Communities
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
9. Social Media Marketing with Facebook and Twitter
Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
10. Employer Branding on LinkedIn
Build an effective brand on LinkedIn. Discover how to represent your company and your employees in a way that builds your credibility and your business.
11. Email Marketing: Strategy and Optimization
Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.
12. Content Marketing: Newsletters
Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
13. Marketing and Monetizing on YouTube
Learn how to start a YouTube channel that generates money for your brand. Discover strategies for optimizing your channel, gaining followers, and monetizing videos.
14. Marketing: Conversion Rate Optimization
Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.
15. Google Analytics Essential Training
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
About this course
Course content
- 15 courses
- 25 hours total length
Course features
- Watch all courses FREE for 30 Days
- Cancel anytime
- Watch on mobile app
- Earn badge of completion or certificate
