Business Branding: The Complete Course Part 1 - Strategy
Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
9,736 students
Course description from the instructor:
You’re here because you want to build a strategic brand from the ground up. A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.
Whether you’re an entrepreneur building a new brand, a business owner who wants to improve performance, or a brand designer who wants to enhance their work with strategy, this course will teach you step-by-step, how to build a strategic brand from the ground up.
If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.
This is part 1 of a 2 part course where you’ll discover the techniques and processes that will allow you to develop your own brand step-by-step as you work your way throughout the course.
You’ll learn about the importance of brand substance and how most people see through a brands fluff.
You’ll uncover exactly who your audience is so you can position your brand uniquely and effectively while you’ll use their characteristics and behaviours to resonate with them through personality.
As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.
You’ll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we’ll cover in part 2 of this course.
Who this course is for:
by Udemy