Free Course

Social Media Mastery

91,231 enrolled

What you'll learn

Learn how to connect and grow your community
How to determine which channel you should focus on
What to measure to determine success
How to educate, inspire and entertain your audience
How to keep your posts consistent
Tactics to make your post more visual
How to design a visually attractive post
How to hook your audience in the first three seconds

No signup needed

by Canva

Lessons

Master social media

  • How we define social media
  • The value of online communities
  • The ultimate goal of social media


Find your focus

  • The differences between social media channels
  • Why you should focus on one channel
  • How to determine which channel you should focus on

Set your goals

  • Why we need to track our progress
  • How to determine your goals
  • What to measure to determine success

Define your style

  • How to create your own look and feel for social media
  • How to keep your posts consistent
  • How to use templates for different content types

Make it visual

  • The importance of using visuals in your post
  • How to visualize your content ideas
  • Tactics to make your post more visual

Color, contrast & clarity

  • Why beautiful social media posts matter
  • How to design a visual attractive post
  • How to leverage the three C's - color, contrast & clarity

Master your videos

  • Why people are drawn to video content
  • How to use storytelling in your videos
  • How to hook your audience in the first three seconds

Tailor your content

  • How all channels require different dimensions
  • The importance of tailoring your content to each channel
  • How to use Magic Resize to tailor your content

Educate, inspire, entertain

  • How to come up with new ideas for content
  • How to educate, inspire and entertain your audience
  • The importance of trying different types of content

Plan ahead

  • The importance of creating a content plan
  • How to generate content ideas
  • How to create a simple social media content plan

Build your community

  • The importance of human connection in social media
  • Tips for building relationships with your audience
  • How to respond to comments effectively

Make your mark

  • How to promote your content
  • How to leverage all your marketing channels
  • How to use small gestures to resonate with your audience

No signup needed

by Canva