Free Course

Create a Social Media Marketing Campaign

4.8 Rating

59,955 enrolled on this course

What you’ll learn

Describe a social media strategy and its components
Describe the difference between paid and organic reach
Explain the role of timelines in a social media marketing campaign
Identify a target audience and how to reach them
Evaluate appropriate metrics for a successful campaign
Produce a strategy and sample content for a social media marketing campaign

by FutureLearn

Course description

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.

This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

On this course, you’ll discover how to create and measure the success of a social media marketing campaign.

You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

by FutureLearn