Being an efficacious eCommerce site owner is not just about the hard skills— data analysis, content marketing, etc. When you are equipped with the right mindset and attitude, there is a higher probability that your business will grow and thrive. Besides, having soft skills can help you become an eminent entrepreneur and a well-rounded individual. In this article, we will tackle some of the effective eCommerce tips that are linked to soft skills to help you and your business prosper.
Try to associate yourself with successful entrepreneurs— eCommerce owners at that. You will notice that all of them have a commonality in terms of attitude. Read more of the following eCommerce tips to learn about it.
1. You need to show interest in your customers’ eCommerce experience
This eCommerce tip focuses on the customers’ impression. When you are developing your website, put yourself in the position of a customer. Try to ask yourself, “Can my customers relate to the content I am making? Is my website user-friendly?”
Unlike traditional entrepreneurs, an eCommerce site owner doesn’t directly interact with their customers, that’s why you need to deliver the best customer service experience through your website.
To put it in another way, the quality of your website needs to transcend your customers’ expectations because that’s one way to tell them that your products or services are of good quality.
Your website needs to be user-friendly. Make sure that it has an easy and secure checkout system and can provide follow-up emails to your customers. Another eCommerce tip is to have a responsive customer service that can cater to your customers’ concerns.
Read: 5 Mistakes Every Entrepreneur Must Avoid When Scaling a Business
2. Share your story
You can tell a person is passionate about their business and can deliver the best customer service when they share stories about their business. People love stories, so this eCommerce tip won’t be too much of a struggle.
When you love your job, the storyteller within you naturally comes out. There are many ways you can share your stories. It doesn’t have to be a face-to-face conference all the time. Instead, you can upload videos or blogs on your website.
Some stories you can share include how and why you started your business. Talk about how your business can contribute to your customers’ lives. You can also talk about your products and post a video version to address frequently asked questions (FAQ).
Read: 5 Exercises to Improve Creative Thinking Skills
3. Understand the importance of eCommerce metrics
Most successful eCommerce businesses make decisions based on eCommerce metrics. It is true though; you need to know the state of your store’s performance in order to make decisions out of it. These metrics are key indicators of how healthy your business is.
Keep track of your eCommerce metrics such as cost per acquisition, average rate, refund rate, and revenue per visit. Other than that, try to focus on your sales conversion rate. The sales conversion rate is simply the percentage of visitors who make a purchase. Your revenue by traffic source is also important because it shows you which channels send you actual customers.
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4. Play with your eCommerce website
Try improving your website by experimenting with different functions and adding new features. Make it a habit to test different parts of your website to generate more sales and improve conversion.
You can experiment with your website’s existing features such as category and product page templates and the prices of your most in-demand products. Try different templates for your category and product page and see which template suits your website best. You can also test a wide range of prices for your in-demand product to see which brings the most profit.
5. Seek feedbacks proactively
Here’s an eCommerce tip for you: consider your customers’ opinion about your website. The best way to do this is by talking to your most loyal customers. They are the ones who will give the most sincere feedback because they want your business to prosper. After all, they are the same people who trust you with their money.
It’s more personal if you make your survey through a phone call. Ask questions about how you can improve your business. For example, if they are happy with their purchase and what can you do to make them happier. You can also ask them to share how they found out about your website.
6. Improve your customers’ lives
In order to succeed in the world of eCommerce, you need to consider your customers’ desires. Successful entrepreneurs always assure that their business is customer-centered. They always add value to their customers’ lives and profit from that.
There are many ways you can improve your customers’ lives, like sending them newsletters that they can read anytime at their own convenience. You can also send follow-up emails on how they can use your products more effectively. As a token of appreciation, you can give discounts to existing customers for a future purchase.
Read: 5 Cash Flow Tips to Avoid Bankruptcy in Your Small Business
Source: ReferralCandy